Down the Lane is a boutique design studio for creatives who want branding that feels purposeful, beautiful and rooted in their story.

Wander this way

Let me help you…

Whether you’re starting a new business or reshaping something you’ve outgrown, I can help you create a brand that brings your vision to life with clarity and character. From bespoke branding to a fully custom Squarespace website design that feels aligned with who you are and speaks to the people you’re here to serve.

Business branding guide with logo of a stylized plant and text about building a brand foundation.
Minimalist flyer with a simple line drawing of a sprouting seed and green text promoting online brand growth through Seedling and Squarespace website services.
An elegant promotional flyer with a minimalistic line drawing of a plant with leaves at the top. Title reads 'BLOOMING' with a tagline 'Your brand in full bloom'. Subtext explains branding and web design services, emphasizing full photography and creative direction to showcase businesses confidently from first impression to final detail.

  • “I knew I needed a brand and website, but the thought of building one felt about as fun as assembling flat packed furniture, without the instructions. Enter Holly - calm, creative and somehow able to translate my vague ideas into a website that looks amazing and works like a charm. She was patient with my endless questions, quick to respond and most importantly - fun to work with. I’ve had so many compliments since my website went live and even better - lots of bookings!”

    - B. Davis

The image is blank with textured off-white background.
A woman in a blue dress stands at a table holding a photo, with a corkboard, a vase with pink flowers, and pens nearby, in a bright room with white walls and a window.
A colorful longboard skateboard with a red, yellow, and green flame design.
Close-up of a round, metallic gold ball with a smooth, shiny surface and slight reflections.
A mixed bouquet of flowers featuring small white flowers and green leaves with a single pinkish-brown dried rose in the center, arranged in a simple container.

Designer, storyteller and someone who knows first-hand what it’s like to build a business from the ground up.

I’ve created multiple brands of my own over the years and I bring that lived experience to each project I work on.

I’m truly passionate about helping women carve out their own paths and helping them find clarity in their brands that enables them to connect with their dream audience.

I’m always happy to talk through your ideas and answer any questions you might have, there’ll be no pressure and plenty of coffee.

A crumpled white tissue paper on a plain white background.
Piece of torn white paper with the handwritten phrase "down the lane" in black ink.

Every brand has a story - here are a few I’ve helped tell…

  • A logo for The Little Letterbox Co. featuring a large stylized letter 'L' inside a circular stamp design with the company name written around the circle.

    Logo & Branding - The Little Letterbox Co.

  • Logo, Branding & Website - Studio Nera

  • Pink background with the phrase "all that she is" in white and elegant cursive font.

    Logo & Branding - all that She is.

  • Logo for High St. Studio in Lymington, featuring a camera icon with a circular aperture symbol, adjacent to the text 'High St. Studio Lymington'.

    Logo, Branding & Website Design - High St. Studio

  • A minimalist skincare or wellness brand logo with the text 'Hollis & Bloom' and 'flower essence therapy' surrounded by a circular arrangement of illustrated leaves on a light background.

    Logo & Branding - Hollis & Bloom

  • Logo with a small illustration of a branch with leaves and acorns, text reads 'from the ETTINWOOD' in a stylized font on a beige background.

    Logo & Branding - from the Ettinwood

  • Colorful circle of crafting tools surrounding the words "little bloomers" in multicolored letters, including yarn, paintbrushes, leaves, scissors, a button, and glue.

    Logo & Branding - Little Bloomers

  • Logo for Capri Club featuring a white beach umbrella on a tan background, with the text 'ESTD 2025' above the umbrella and 'CAPRI Club' below it in elegant fonts.

    Logo & Branding - Capri Club

  • Elegant interior design label with a decorative border, cursive text 'maison de violette,' and a small bow illustration.

    Logo & Branding - Maison de Violette

  • Logo for Rosewood Studio with a minimalist floral design and the initials R S, set against a soft green background.

    Logo & Branding - Rosewood Studio

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